Build a Real Business.
Not Just a Hustle.

The story of how overworked agency owners are reclaiming their freedom and scaling to new heights with confidence and grace.

Build a Real Business.
Not Just a Hustle.

The story of how overworked agency owners are reclaiming their freedom and scaling to new heights with confidence and grace.

It’s all a lie.

There’s no other way to say it:
You’ve been conned by the online business community…

“Start an online business and be your own boss,” they said.
“You can get rich overnight and travel the world!”

Don’t worry, we all fell for it.

So you quit your job, started your business, and quickly realized it wasn’t as easy as they made it out to be. Despite the misconceptions, you still managed to claw something together and make a good living doing something you enjoy – a true testament to your tenacity and persistence.

Like all entrepreneurs, the start of your journey was filled with energy and enthusiasm to work hard and crush your goals.

The late nights, early mornings, and lack of time for anything other than work didn’t bother you then because you knew, someday, it would pay off.

As your business began to grow, and as your income increased, so too did your workload and the number of problems you had to deal with every day. In order to keep up, you just worked harder and sacrificed more time doing the things you enjoy, telling yourself over and over someday my big break will come.

Oh, the irony…

We start our businesses with the hopes of living a life full of freedom, fun, and adventure…

But in the process of growing them, we chain ourselves to the computer, become more and more time-poor, and end up as slaves to the very things that are supposed to give us freedom!

Before you begin inflicting self-harm, understand that it’s not your fault, and you’re not alone. 

In fact, millions of entrepreneurs are going through this right now as well. 
And it’s all because of another little lie the online entrepreneurship community has been spreading:

Don’t get me wrong, this isn’t about Gary. He’s a phenomenal entrepreneur.

But – you have to realize – a lot of what Gary (and the other people who echo Gary) shares is meant for the beginner. It’s meant to get people started.

The “hustle” strategy works in the beginning, as you’ve experienced. That’s why you’ve come this far.

But, also as you’ve experienced, it has diminishing returns. Which means at a certain point, more “hulk mode” does nothing but burn you the f*ck out. In fact, once you get to that $10k – $20k per month range, more “hustle” actually becomes counterproductive.

That’s why, when you do have a great month, it takes a colossal amount of work, and then you end up burnt out the next month barely hitting $10k. 

This is exactly what Dee, one of our customers, was experiencing:

They don’t tell you this on Instagram.

Now here’s the thing, do you think Gary creates and posts his content all on his own?

LOL.

He has a team of 9 (!!!) people doing that, along with systems and technology that streamline the process. And that’s just for his personal brand. Think about the size of his other companies and all the employees and systems they must have.

Gary doesn’t do all the work. And neither should you.

Here’s the point of me sharing this:

$10k – $20k per month isn’t hard to accomplish with a little ambition and the capacity to work your ass off.

But to build a real business that can scale to 7 or 8-figures – while affording you the lifestyle you want – takes a different strategy.

In the words of our good friend Marshall Goldsmith:

If you want to build a real business, not just a hustle, there’s really only a few things you need to do:

1. Learn to think like a CEO.
This means understanding that you are not your business. You need to be able to look at your business objectively so you can remove yourself from the daily grind work and focus on moving the business forward.

2. Gain the ability to generate new business at-will.
If you’re only able to generate new business sporadically, you don’t have a business. You have a hustle. You need to learn to build reliable lead sources that generate new business predictably. When you do this, you never have to worry about when your next client will come, and you never have to place all your bets on that one “big sale”.

3. Leverage systems and people to turn your business into a well-oiled machine that can operate with or without you.
This is pretty self-explanatory. Basically you want to turn your business into an assembly line of sorts. Plus, if you ever want to sell your business, this will allow you to get 3-10x more for it.

There is, of course, an easy way and a hard way to do these things.

The hard way is to go it alone and spend 3-10 more years of your life trying to figure it out by trial and error, effectively renouncing your freedom in the process.

The easy way, however, is to follow a proven process designed by someone who hasn’t just “been there”, but has mastered the game a number of times and has experience helping others in your exact situation.

Introducing…

Profit Paradigm is a 13-week group coaching accelerator that helps overworked agency owners turn their “hustle” into a real business – so they can reclaim their freedom and scale to $50k+ per month with confidence and grace.

As a Student You Will Get:

1. Lifetime access to the Profit Paradigm video-course. 

The course will show you the ins and outs of building a systemized, scalable, and highly profitable business. You get lifetime access to the current and all future iterations of the course.

It is broken into seven phases, each containing several in-depth trainings:

Phase 1: The Fundamentals
Discover what it takes to turn your hustle into a real business that can grow on its own.

Phase 2: Big Vision, Big Leadership
Making the transition from hustler to CEO.

Phase 3: People and Numbers
How to make your business more organized, predictable, and profitable than ever.

Phase 4: Casting Your Net
Finding the clients you love working with (and who love working with you!)

Phase 5: Pouring Gas on the Flame
Idiot-proof marketing and lead generation that actually works, plus the secrets of how 7-figure online businesses attract new clients at-will.

Phase 6: Making it Rain
The quickest and easiest way to turn leads into clients, without having to pressure or “hard-close” people. Plus how to command higher prices without losing clients.

Phase 7: Designing the Machine
How to produce an unlimited (no, that isn’t hyperbole) amount of revenue by building systems and teams the right way.

Here is an actual lesson from Phase 3 (you’re welcome):

2. Weekly group coaching via Zoom.

It’s no secret that having a mentor is one of the fastest ways to shortcut your success.

In our weekly group coaching calls, you get direct access to Alpha Mentorship founder, Daniel DiPiazza, who is a NYT bestselling author and has built multiple 7-figure businesses, to get feedback and advice on any of the challenges you’re facing. Daniel has built multiple 7-figure companies over his career and has racked up an incredible amount of experience helping entrepreneurs scale their businesses.

Not only will you be able to learn directly from Daniel, but because of the group setting, you will also get to learn from other students who are going through the same business challenges as you.

Coaching calls typically last between one and two hours.

3. Exclusive one-off mentorship sessions with high-level special guests.

Having Daniel coach you is great, but we take it one step further by inviting special guests into the group for extremely intimate interviews and Q&A sessions every other month.

Previous Alpha Mentorship guests have included people like:

  • Erik Huberman, founder of Hawke Media, the fastest growing marketing consultancy in the United States (currently valued at $75 million).
  • Gerard Adams, co-founder of Elite Daily, which was later sold to Daily Mail for $50 million.
  • Tom Bilyeu, co-founder of Quest Nutrition and Impact Theory. Quest Nutrition is currently valued at over $1 billion (yes, that’s billion with a “B”).
  • Matt Wilson, founder of Under30Experiences, which was listed #801 on the 2018 Inc. 5000 list, having grown 627% over a three year period to over $2.5 million in revenue in 2017.

Here is a snippet of the call we did with Erik:

4. A tight-knit community of like-minded entrepreneurs.

Entrepreneurship is lonely.

Having a place to connect with other ambitious entrepreneurs who are going through similar challenges will help keep you going when times are tough.

When times are good, you’ll have people to celebrate your wins with.

Plus, you’ll be able to build real relationships with your peers and hold each other accountable as you work through your challenges together.

So, are you ready to stop running in place and start turning your hustle into a real business?

If so, you may be a good fit for Profit Paradigm.

Enter your details below now.
We’ll reach out via email and schedule a time to speak via Zoom to see if it’s a good fit.

*Please note: Profit Paradigm is only for businesses making at least $10,000 per month. If you aren’t at that stage yet, this will be a much better fit for you.*

Hear From Current Profit Paradigm Students

Questions You Might Have

How much is it?

Fill out your name and email above and we’ll reach out and let you know.

We update the pricing every so often to better suit the entrepreneurs we want to work with. The only way to find out the current price is to enter your details above.

Is there a refund guarantee?

The only guarantee we offer is that if you continue down your current path, nothing will change or improve. You will keep seeing the results (or lack thereof) you have been getting. You’ll stay stuck in the hamster wheel.

Here’s why we don’t offer a refund guarantee: if you join the program with the safeguard of a refund guarantee, you’ll come into it with one foot out of the door. In other words, you’ll be half waiting to NOT see results so you can get your money back. You won’t commit yourself entirely, and as a result, you won’t get the results you’re looking for.

On the contrary, if you burn the boats and come into the program fully committed to following the process, doing the work, and being coachable, you WILL improve how your business runs, you WILL have more time for the things you want to do, and you WILL grow your business. How much is entirely up to you.

Who is Profit Paradigm best for?

Profit Paradigm was designed specifically for service and advice-based businesses who are doing between $10k – $20k per month.

It’s perfect for businesses that offer:

  • Marketing services
  • Web/graphic design
  • Fitness coaching
  • Business coaching
  • Consulting services
  • Or any other type of offering similar to the ones above.
Who is Profit Paradigm NOT for?

Profit Paradigm is not for you if:

  • You aren’t averaging at least $10k/m.
  • You’re brand new or are only just getting your business off the ground.
  • You run an e-commerce business, sell info products, or do affiliate marketing.
Can my business partner join without additional cost?

Absolutely!

How is Profit Paradigm different from the other programs?

Most programs focus heavily on the business and marketing tactics, but totally miss the most important part: developing the leader.

Profit Paradigm focuses on helping YOU grow first, and then we show you the specific strategies and tactics.

We do it this way because the thing keeping most online entrepreneurs chained to the computer and stuck between $10k – $20k per month is their own level of self-mastery and mindset. We have to get you out of your own way before the business strategies and tactics have any real effect.

You may be thinking “there’s nothing wrong with my mindset. I just want the tactics.”

This proves my point exactly. Blind spots are called blind spots for a reason – you don’t know what you don’t know!

Enter your details below now.

We’ll reach out via email and schedule a time to speak via Zoom to see if it’s a good fit.

*Please note: Profit Paradigm is only for businesses making at least $10,000 per month. If you aren’t at that stage yet, this will be a much better fit for you.*

It’s all a lie.

There’s no other way to say it:
You’ve been conned by the online business community…

“Start an online business and be your own boss,” they said.
“You can get rich overnight and travel the world!”

Don’t worry, we all fell for it.

So you quit your job, started your business, and quickly realized it wasn’t as easy as they made it out to be. Despite the misconceptions, you still managed to claw something together and make a good living doing something you enjoy – a true testament to your tenacity and persistence.

Like all entrepreneurs, the start of your journey was filled with energy and enthusiasm to work hard and crush your goals.

The late nights, early mornings, and lack of time for anything other than work didn’t bother you then because you knew, someday, it would pay off.

As your business began to grow, and as your income increased, so too did your workload and the number of problems you had to deal with every day. In order to keep up, you just worked harder and sacrificed more time doing the things you enjoy, telling yourself over and over someday my big break will come.

Oh, the irony…

We start our businesses with the hopes of living a life full of freedom, fun, and adventure…

But in the process of growing them, we chain ourselves to the computer, become more and more time-poor, and end up as slaves to the very things that are supposed to give us freedom!

Before you begin inflicting self-harm, understand that it’s not your fault, and you’re not alone. 

In fact, millions of entrepreneurs are going through this right now as well. 
And it’s all because of another little lie the online entrepreneurship community has been spreading:

Don’t get me wrong, this isn’t about Gary. He’s a phenomenal entrepreneur.

But – you have to realize – a lot of what Gary (and the other people who echo Gary) shares is meant for the beginner. It’s meant to get people started.

The “hustle” strategy works in the beginning, as you’ve experienced. That’s why you’ve come this far.

But, also as you’ve experienced, it has diminishing returns. Which means at a certain point, more “hulk mode” does nothing but burn you the f*ck out. In fact, once you get to that $10k – $20k per month range, more “hustle” actually becomes counterproductive.

That’s why, when you do have a great month, it takes a colossal amount of work, and then you end up burnt out the next month barely hitting $10k. 

This is exactly what Dee, one of our customers, was experiencing:

They don’t tell you this on Instagram.

Now here’s the thing, do you think Gary creates and posts his content all on his own?

LOL.

He has a team of 9 (!!!) people doing that, along with systems and technology that streamline the process. And that’s just for his personal brand. Think about the size of his other companies and all the employees and systems they must have.

Gary doesn’t do all the work. And neither should you.

Here’s the point of me sharing this:

$10k – $20k per month isn’t hard to accomplish with a little ambition and the capacity to work your ass off.

But to build a real business that can scale to 7 or 8-figures – while affording you the lifestyle you want – takes a different strategy.

In the words of our good friend Marshall Goldsmith:

If you want to build a real business, not just a hustle, there’s really only a few things you need to do:

1. Learn to think like a CEO.
This means understanding that you are not your business. You need to be able to look at your business objectively so you can remove yourself from the daily grind work and focus on moving the business forward.

2. Gain the ability to generate new business at-will.
If you’re only able to generate new business sporadically, you don’t have a business. You have a hustle. You need to learn to build reliable lead sources that generate new business predictably. When you do this, you never have to worry about when your next client will come, and you never have to place all your bets on that one “big sale”.

3. Leverage systems and people to turn your business into a well-oiled machine that can operate with or without you.
This is pretty self-explanatory. Basically you want to turn your business into an assembly line of sorts. Plus, if you ever want to sell your business, this will allow you to get 3-10x more for it.

There is, of course, an easy way and a hard way to do these things.

The hard way is to go it alone and spend 3-10 more years of your life trying to figure it out by trial and error, effectively renouncing your freedom in the process.

The easy way, however, is to follow a proven process designed by someone who hasn’t just “been there”, but has mastered the game a number of times and has experience helping others in your exact situation.

Introducing…

Profit Paradigm is a 13-week group coaching accelerator that helps overworked online business owners turn their “hustle” into a real business – so they can take back their freedom and scale to $50k per month and up with confidence and grace.

As a Student You Will Get:

1. Lifetime access to the Profit Paradigm video-course. 

The course will show you the ins and outs of building a systemized, scalable, and highly profitable business. You get lifetime access to the current and all future iterations of the course.

It is broken into seven phases, each containing several in-depth trainings:

Phase 1: The Fundamentals
Discover what it takes to turn your hustle into a real business that can grow on its own.

Phase 2: Big Vision, Big Leadership
Making the transition from hustler to CEO.

Phase 3: People and Numbers
How to make your business more organized, predictable, and profitable than ever.

Phase 4: Casting Your Net
Finding the clients you love working with (and who love working with you!)

Phase 5: Pouring Gas on the Flame
Idiot-proof marketing and lead generation that actually works, plus the secrets of how 7-figure online businesses attract new clients at-will.

Phase 6: Making it Rain
The quickest and easiest way to turn leads into clients, without having to pressure or “hard-close” people. Plus how to command higher prices without losing clients.

Phase 7: Designing the Machine
How to produce an unlimited (no, that isn’t hyperbole) amount of revenue by building systems and teams the right way.

Here is an actual lesson from Phase 3 (you’re welcome):

2. Weekly group coaching via Zoom.

It’s no secret that having a mentor is one of the fastest ways to shortcut your success.

In our weekly group coaching calls, you get direct access to Alpha Mentorship founder, Daniel DiPiazza, who is a NYT bestselling author and has built multiple 7-figure businesses, to get feedback and advice on any of the challenges you’re facing. Daniel has built multiple 7-figure companies over his career and has racked up an incredible amount of experience helping entrepreneurs scale their businesses.

Not only will you be able to learn directly from Daniel, but because of the group setting, you will also get to learn from other students who are going through the same business challenges as you.

Coaching calls typically last between one and two hours.

3. Exclusive one-off mentorship sessions with high-level special guests.

Having Daniel coach you is great, but we take it one step further by inviting special guests into the group for extremely intimate interviews and Q&A sessions every other month.

Previous Alpha Mentorship guests have included people like:

  • Erik Huberman, founder of Hawke Media, the fastest growing marketing consultancy in the United States (currently valued at $75 million).
  • Gerard Adams, co-founder of Elite Daily, which was later sold to Daily Mail for $50 million.
  • Tom Bilyeu, co-founder of Quest Nutrition and Impact Theory. Quest Nutrition is currently valued at over $1 billion (yes, that’s billion with a “B”).
  • Matt Wilson, founder of Under30Experiences, which was listed #801 on the 2018 Inc. 5000 list, having grown 627% over a three year period to over $2.5 million in revenue in 2017.

Here is a snippet of the call we did with Erik:

4. A tight-knit community of like-minded entrepreneurs.

Entrepreneurship is lonely.

Having a place to connect with other ambitious entrepreneurs who are going through similar challenges will help keep you going when times are tough.

When times are good, you’ll have people to celebrate your wins with.

Plus, you’ll be able to build real relationships with your peers and hold each other accountable as you work through your challenges together.

So, are you ready to stop running in place and start turning your hustle into a real business?

If so, you may be a good fit for Profit Paradigm.

Enter your name and email below now.
We’ll reach out via email and schedule a time to speak via Zoom to see if it’s a good fit.

*Please note: Profit Paradigm is only for businesses making at least $10,000 per month. If you aren’t at that stage yet, this will be a much better fit for you.*

Hear From Current Profit Paradigm Students

Questions You Might Have

How much is it?

Fill out your name and email above and we’ll reach out and let you know.

We update the pricing every so often to better suit the entrepreneurs we want to work with. The only way to find out the current price is to enter your details above.

Is there a refund guarantee?

The only guarantee we offer is that if you continue down your current path, nothing will change or improve. You will keep seeing the results (or lack thereof) you have been getting. You’ll stay stuck in the hamster wheel.

Here’s why we don’t offer a refund guarantee: if you join the program with the safeguard of a refund guarantee, you’ll come into it with one foot out of the door. In other words, you’ll be half waiting to NOT see results so you can get your money back. You won’t commit yourself entirely, and as a result, you won’t get the results you’re looking for.

On the contrary, if you burn the boats and come into the program fully committed to following the process, doing the work, and being coachable, you WILL improve how your business runs, you WILL have more time for the things you want to do, and you WILL grow your business. How much is entirely up to you.

Who is Profit Paradigm best for?

Profit Paradigm was designed specifically for service and advice-based businesses who are doing between $10k – $20k per month.

It’s perfect for businesses that offer:

  • Marketing services
  • Web/graphic design
  • Fitness coaching
  • Business coaching
  • Consulting services
  • Or any other type of offering similar to the ones above.
Who is Profit Paradigm NOT for?

Profit Paradigm is not for you if:

  • You aren’t averaging at least $10k/m.
  • You’re brand new or are only just getting your business off the ground.
  • You run an e-commerce business, sell info products, or do affiliate marketing.
Can my business partner join without additional cost?

Absolutely!

How is Profit Paradigm different from the other programs?

Enter your details below now.

We’ll reach out via email and schedule a time to speak via Zoom to see if it’s a good fit.

Enter your name and email below now.

We’ll reach out via email and schedule a time to speak via Zoom to see if it’s a good fit.

*Please note: Profit Paradigm is only for businesses making at least $10,000 per month. If you aren’t at that stage yet, this will be a much better fit for you.*