How To Price Your Products and Services

By Daniel DiPiazza

Pricing and Positioning 101

Ah, the age-old question: “How much should I charge?”

Sometimes, it’s hard to know how much you should charge for your services — and how to find people or companies who can pay your rates.

Allow me to give you a brief tutorial on determining how much you should charge for your services…and how to present that offer effectively to your target customer.

Much of my thinking comes from the classic book 22 Immutable Laws of Marketing and Dan Kennedy’s No B.S. Marketing to the Affluent. 

You can find the entire Alpha Mentorship recommended booklist here, because I’m sick of everybody asking me.

LMK what other questions you have in the comments. Keep them coming!

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