The Riches Are In The Niches…Right?

By Daniel DiPiazza

How (and Why) to Choose a Niche

They say the niches are in the riches…but should you really focus on only one market to the exclusion of everything else?

Here’s how I think about niches and why understanding them is important for getting you avatar/messaging right.

The main takeaway here is if you target your niche effectively, it will be much easier to speak to the intended audience in a way that resonates, thus making your marketing and sales effortless.

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