The Riches Are In The Niches…Right?
By Daniel DiPiazza
How (and Why) to Choose a Niche
They say the niches are in the riches…but should you really focus on only one market to the exclusion of everything else?
Here’s how I think about niches and why understanding them is important for getting you avatar/messaging right.
The main takeaway here is if you target your niche effectively, it will be much easier to speak to the intended audience in a way that resonates, thus making your marketing and sales effortless.